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Putting the "Custom" in Customer Journey

Communication has become more instantaneous, more omnichannel, and more important than ever, and yet it’s also become more impersonal and disconnected. When conversations occur in email, satisfaction or frustration is expressed in emoticons on social media, and asking for directions involves a seven-step IVR process, how do companies maintain meaningful personal connections with their customers? And it isn’t just for nostalgia's sake, because bringing back the “good old days” of personal connections is good for your customers and good for your business.

To each their own...

Custom-tailored, relevant customer experiences are effective because they create the feeling of shared experience and history, which engenders greater good will and loyalty. It also creates faster interaction resolution through access to past and current transactions, and more sales potential because of custom shopping and service suggestions. While initiating a personalized customer journey strategy may seem daunting, it pays off handsomely in dividends of happier customers and empowered representatives and makes it well worth the investment.

See how the full journey comes together


Customer Journey Outcomes Solution:

In our five-part series, learn about the key aspects and best practices for creating incredible customer experiences

See What Your Outcome Can Be

eLoyalty, LLC,
a TeleTech Company

6500 River Place Blvd.,
Building 2, Suite 301
Austin, TX 78730
USA

512.391.7700
email us

No journey is complete without a history of where you traveled - after all, how can you get where you want to be if you don't know where you've been? eLoyalty's Customer Journey Outcomes Solution gives you the ability to see where your customers are, where they've been, and most importantly, where they're going.


eLoyalty, LLC, a TeleTech Company

6500 River Place Blvd., Building 2, Suite 301
Austin, TX 78730
USA

512.391.7700
email us


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